If the DJ misses what the user wishes to hear, the user can simply press the DJ button again to switch to a different genre, performer, or mood. They will also hear commentary immediately followed by the music to which it is referencing as they listen. We believe that this video will be updated on a regular basis. Listeners will be provided with a personalised stream of music as they interact with the new DJ function, which will include both newer tracks and old faves. Accuracy is perhaps a crucial term here, given Bing and Google’s recent AI failures. The technology is being used to produce “culturally pertinent, accurate pieces of commentary at volume,” according to the firm. Spotify instead claims to have given its music editors, specialists, scriptwriters, and data curators access to OpenAI’s Generative AI technology in order to expand their knowledge of music, artists, and categories. Spotify says it has a commercial connection with OpenAI but does not refer to it as a partner. In this instance, the company claims that its new DJ feature is a hybrid of its current customization technology, an AI voice from its 2022 Sonantic purchase, and Generative AI via OpenAI technology. With the rest of the technology industry focusing on new ways to leverage AI advancements, it was only a matter of time before Spotify released its own take on how contemporary AI could be used to better its personalization experience. In recent years, Spotify has also established a pattern with its personalised yearly review, Spotify Wrapped, which has been imitated by competitors. This was followed by a number of other playlists intended to cater to the end user’s particular tastes, such as Release Radar, Daily Mixes, Your Time Capsule, Blend, and those targeted at specific pursuits, such as commuting or working out.
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